I happened to stumble across a very interesting poster at uni the other day advertising a guest lecture featuring Anne Gregory entitled "PR ands its struggle for credibility".
Interesting as PR students we weren't told about this directly, personally I would have loved to have gone. Maybe we are not been invited in case we would not enjoy the content, it seems to me that we spend a lot of time listening to why advertising is "dying" and marketing is similar but not as "dependable" or "efficient" as PR, we should be able to view all aspects of what we study otherwise we will become even more naive and ill mannered in our ways towards "rival" disciplines.
Fight night PR vs Marketing vs Advertising now that sounds like a plan. I can already imagine the mayhem. HA!