Fizzy and new, or old and Flat
Pepsi have now joined facebook. They pay to advertise their product on a profile where others can become "fans" of the product. This then shows up on the profile of the "fan" showing the world that they are indeed a little bit partial to a bit of cola.
Along with a few thousand companies so far, Pepsi have decided that there is just cause to pay for this honour to be on facebook. I don’t see why.
I was brought to this by an article in Broadcast magazine which I was flicking through whilst at a music video the other day, and even became a "fan" of Pepsi just so I could officially write on the wall, which went a little something like.....
"Using facebook as some sort of advertising platform is very silly. People don’t really care about these pages, they aren't secure, impossible to monitor its effects and are open to criticism. You spend millions elsewhere and for the person who set this up, I would advise you think carefully how you use this particular media."
Am I right? Is this the cheapest if not tackiest form of product placement?
What ever the components of this equation of advertising or however you wish to classify this form of communication are, the answer will always be the same.
COMPANY (Pepsi) pay £?,???’s to have facebook profile.
TIMES the amount of companies who think this media is worth communicating through ?,???,???'s
EQUALS - Mark's early retirement comes even earlier, and the next 1.6 percent goes for twice as much.